Shouldn't they just call it "Getting Fat"?
Taco Hell is coining a new phrase for midnight snackers:
“Fourthmeal is the late night meal between dinner and breakfast that includes four signature tastes and textures found only at Taco Bell.” Three national TV spots produced by Foote, Cone & Belding will support the effort. "Not so long ago, the term 'brunch' was coined for people who ate a late breakfast," said Bill Pearce, CMO of Taco Bell. "Fourthmeal finally gives the millions of Taco Bell consumers who eat late at night their own definition.” Yeah, like they needed one.
They even have a Fourthmeal website, which is shocking because I didn't realize that big fatties who eat at midnight and live in their parents' basements understood much about computers.
4 comments:
Psh, it's the fatties who live in basements and eat at midnight who know the most about computers. Case in point: RPI.
are you fucking kidding me? It's late night boredom or drunken/stoned snack.
I may be a loser but I am NOT IT! Besides, I'm not about to register or label myself 'Other' so you'll have to settle for anonymous.
Fourthmeal is definitely a mis-step for the Bell. Particularly given that the site is fucking creepy. But that doesn't mean that Taco Bell doesn't still fucking rock!!!
http://tacobellchampion.blogspot.com
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