Monday, September 25, 2006

Guess Who's Back...Back Again

Yes, that's Audrey Hepburn dancing across your TV screen in the latest Gap ad. The actress, whose Funny Face character stylishly grooves to AC/DC's Back in Black, is not only the retailer's marketing focus but also its muse. We wanted to do something really special to re-launch our skinny black pants and thought, who better to showcase them?" says Trey Laird, creative director of Gap. More like “what’s cheaper and easier than using a famous actress who’s been dead for 13 years to promote our pants.” You don't have to worry about "diva" when they're dead. Please please please whatever you do just don’t wear these pants with a black turtleneck, socks and loafers, k? Michael Jackson tried it and look how far it got him. The actress' son Sean Ferrer, chairman of the Audrey Hepburn Children's Fund, approved the campaign as "a perfect representation of her." "Sure, she was the little black dress," he says, "but she also was the black cigarette pant." Audrey isn't just dancing these days:

  • The iconic black Givenchy dress that Hepburn wore in 1961's Breakfast at Tiffany's goes on display at Christie's in New York City Oct. 6-13. The auction house will sell the dress Dec. 5 in London, and proceeds will go to City of Joy Aid, which raises money for India's poor. Pre-auction estimate: $94,000-$132,000.
  • New this month: The biography Enchantment: The Life of Audrey Hepburn (Harmony, $25.95) by Donald Spoto.
  • Nicole Richie channels Hepburn in father Lionel's video for I Call It Love, re-enacting the opening scene and other memorable moments from Breakfast at Tiffany's. …are you sure she’s not channeling Audrey during the time the Nazis confiscated the Dutch people's food supply for themselves causing Audrey to suffer from malnutrition before UNICEF could save her? …because if I was Lionel, I’d be calling in UNICEF about now.
  • Breakfast at Tiffany's was recently voted the film that has had the most influence on fashion by designers and style editors in a list compiled by American Express Red (how do I get this Red American Express. I had the blue, then the white one…I guess if I got the red my credit would be quite patriotic) Participating designers included Vivienne Westwood and Marc Jacobs. Another Hepburn film, My Fair Lady, came in sixth.
  • The image of Hepburn as Holly Golightly is finding a home in people's homes: Pjatteryd negative print on canvas can be found for $79.99 at Ikea.com; the Audrey wall clock is $49.95 at CB2.com.
  • Paramount released the 45th anniversary edition DVD of Breakfast at Tiffany's (Paramount, $20) this year. Audiophiles can tune into to Music From the Films of Audrey Hepburn CD, $17.98 at Target.com. [source]

2 comments:

Anonymous said...

wow longest post ever.

xine said...

what can I say? I like audrey hepburn. I have a HUGE framed picture of her in breakfast at tiffany's hanging in my office. she's so pretty!