Couture du Jour: Frankly. No, It Doesn't Feel Good To Payless.

After Payless ShoeSource’s failed attempt at making the brand popular, stylish and contemporary by hiring Star Jones as a spokesperson, they’re back for more. Acting on Patricia Field’s ability to make ugly clothing and accessories popular, they’ve decided to bring the fashion designer/stylist on board to revamp the company’s image. Patricia will be wearing Payless shoes on tonight’s red carpet. So basically if she wins the Best Costume DesignOscar for The Devil Wears Prada, she’ll accept it in a custom pair of Payless Shoes. Isn’t it ironic, don’t you think? The catch is – the shoes are designed by her specifically for tonight which is a lot different than walking into a Payless and picking out your favorite $9.99 huaraches to go with your gown. Technically, her Payless on the Red Carpet shoes don’t count. This time, Payless plans to revamp their image by introducing designer footwear collections for the masses a la Isaac Mizrahi for Target. My advice to them is to change their name. There isn’t one ounce of fabulousness in Payless. To me, buying designer shoes at Payless is as appealing as buying toothpaste out of the trunk of an 87 Honda from a Mexican guy with a grill and a neck tattoo.