Nationwide Insurance Makes Fun of Federline to His Face

Nationwide Mutual Insurance Co., known for its "On Your Side" campaign, plans to run a national ad during the Super Bowl, and you guessed it, KEVIN FEDERLINE has been tapped to star in the commercial.

The 30-second spot, to air during the third quarter of the Feb. 4 game, will be the latest installment in Nationwide's "Life Comes at You Fast" ad campaign. Previous celebrity ads in the series have featured other A-Listers Fabio and M.C. Hammer. yah.

In the new commercial, Keverline goes from starring in a rap video surrounded by hot hunnies, all iced out, to working at a fast-food joint. Hmm. Interesting concept. I bet it took their whole team of creatives to come with that one.

"No one has personified `Life Comes at You Fast' in the media better than Federline," said Steven Schreibman, Nationwide vice president of advertising and brand management. "Our partnership with Kevin shows the world that he has a great sense of humor."

ahhahahha. Life came at him fast, that's for sure... and that bitch took off with all the money and their two kids too. SUCKAAAAAA

[source]