Monday, April 02, 2007

Green Think: Mind Your Gap

They say you can't shop your way to a cleaner, healthier environment. I say whateva, chumps -- I've got a green mall to get to, organic T's to ogle, and a credit card burning a hole in my pocket.

A T-shirt that feels good to wear that you can also feel good about? That's what more than 500 Gap stores in North America are now offering with organic cotton T-shirts for men. The shirts were introduced in response to growing customer demand and as part of the company’s commitment to finding innovative, socially responsible ways to make its products.

In order to preserve the natural colors and qualities of the organic cotton fiber, Gap’s organic cotton T-shirts have not been chemically dyed or bleached. Each shirt includes a hangtag that indicates it is made with “100 percent organic cotton.” Certified organic cotton is grown without the use of synthetic pesticides and fertilizers that are harmful to the environment. The T-shirts come in three styles – crew-neck, v-neck and tank – and retail for $16.50.



Anonymous said...

i'll take three of whatever that boy is wearing. i'll take three of that boy too

Sarah said...

my friend's uncle who is a botanist says "the best way to make anything organic is with chemicals". i'm not sold on organic products after that.

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