Monday, May 21, 2007

YOUR 15 MINUTES: Toka-Cola

Kenneth Affolter just can’t catch a break. First he was sentenced to more than five years in prison for making pot-laced treats and soft drinks with names such as Stoney Rancher, Rasta Reese's and Keef Kat. Now he’s being sued by Hershey because the names, while witty, can also be categorized under trademark infringement, trademark dilution and unfair competition. According to the Drug Enforcement Administration, each came in packaging similar to Hershey's Jolly Rancher, Reese's Peanut Butter Cups and Kit Kat candies. The company is seeking $100,000 in damages. Papers were served on Affolter on Tuesday while he was in a county jail awaiting transfer to state prison. Affolter's lawyer, David M. Michael, said he was negotiating with Hershey. [source]

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